Sneakers That Have Changed The Sneaker Game Forever

Sneakers That Have Changed The Sneaker Game Forever

BY Morgan ScottSimms/ 20TH May 2025
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Sneakers That Have Changed The Sneaker Game Forever

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Morphing to the muse of our hardwoods, syncing with the rhythm of our sound systems or stepping into our silverscreens its evident the sneakers we lace up hold serious weight.

Off White x Air Jordan 1 High OG 'Chicago' Courtesy of Joel Muniz via Unsplash Images

Among the thousands  (okay, hundreds of thousands) that weave their way through our rotations, only a select few have become that cultural cornerstone in sneaker greatness, making history and transforming the sneaker game we know and love today.

To celebrate sneaker iconography throughout the years, we look back at 10 sneakers that have changed sneaker culture forever. With no further ado, heres our starstudded lineup below: 


1. Air Jordan 1 High OG Chicago (1985)

Air Jordan 1 High OG Chicago (1985)

As cliche as it sounds, the one that started it all has played a pivotal role in our rotations, with the Air Jordan 1 Chicago kicking off this generational Jordan frenzy. Waving the flag for the Chicago Bulls with its classic red and black color scheme, the sneaker was one that would later pay homage to one of the most successful teams in 90s basketball. 


Its cultivated rebel status was another reason why the shoe made it a grail; it was vibrant, unique and went against NBA regulations, stating that shoes are required to be 51% white. Whether or not it was actually banned by the NBA or just a brilliant Nike marketing ploy, the myth only added to its legend. Decades later, it's still the benchmark. Timeless, coveted, and untouchably cool.



2. Nike SB Dunk x Jeff Staples Pigeon (2005)

Nike SB Dunk x Jeff Staples Pigeon (2005)

Where were you in 2005 when Jeff Staple unleashed chaos in NYC? Hopefully not stuck in that riot outside Reed Space. With only around 150 pairs released, the Pigeon SB Dunk turned a local drop into a global frenzy and mainstream media was watching.

Inspired by the unshakeable spirit of New York, the shoes subtle grey tones and pigeon embroidery cemented it as a grail. This drop didnt just fly,  it soared into the annals of sneaker greatness.

 



3. Nike Air Max 95 110s (1995)

Nike Air Max 95 110s (1995)

Born on UK streets and adopted by an entire subculture, the Air Max 95 known affectionately as the '110s' was more than just a sneaker. It was currency in innercity Britain. Named after its original £110 price tag, it carried status, pride, and edge.

With its anatomyinspired design and visible Air bubbles, the 95 was built for performance but thrived in the underground, especially in grime and garage scenes. Ask any Brit from the '90s: this was the unofficial uniform.

 


4.   Nike Mag Back to the Future (2011)

From silver screens to charity auctions, the Nike Mag made the impossible possible. Propelled into fame via Back to the Future Part II, this futuristic sneaker with selflacing tech became every sneakerheads scifi dream come true.

Though it took until 2011 (and again in 2016) for real pairs to release, the Mag proved that sneakers werent just style statements, they were technology. Oh, and they raised millions for Parkinsons research. Marty McFly would approve.

 

5. OffWhite x Air Jordan 1 Chicago (The Ten Collection 2017)

 OffWhite x Air Jordan 1 Chicago

The late, great Virgil Abloh didnt just remix a classic; he redefined what a collaboration could be. The OffWhite AJ1 Chicago brought deconstructed design, zip ties, and Helvetica into the mainstream, launching "The Ten" as a cultural juggernaut.

With DIY aesthetic and luxury streetwear cred, it was both tribute and disruption. Virgils vision blurred the lines between art, fashion, and function, and the sneaker worlds never been the same since.


 

6. Nike Air Yeezy 2 Red October (2014)

Nike Air Yeezy 2 Red October (2014)

The drop that broke the internet. Released without warning, the 'Red October' was Kanye West's swan song with Nike and what a way to exit.

Drenched in crimson and steeped in myth, this sneaker was the final nail in the coffin before Yes move to adidas. The hype was unparalleled, the scarcity even more so. It marked a turning point where artists werent just endorsers, they were designers.


 

7. adidas YEEZY Boost 350 Turtle Dove (2015)

adidas YEEZY Boost 350 Turtle Dove (2015)

This is the shoe that put BOOST on the map and Kanye in every sneaker rotation from LA to Tokyo. The Turtle Dove 350 was sleek, futuristic, and ohsocomfortable suddenly, you could flex and feel like you were walking on clouds.

Love him or loathe him, Yes vision shifted the culture. The 350 wasnt just a sneaker, it was a movement. It took performance tech and made it cool. Thats not easy.


 

8. New Balance 990 Series (a.k.a. the 'Loafers' for Cool Dads)

Okay, hear us out New Balances 990 line might not have caused riots, but it sparked a quiet revolution. Once known for dad vibes, these shoes became a flex for minimalists, tastemakers, and normcore kings alike.

With collabs from Aime Leon Dore and Joe Freshgoods turning them into streetwear staples, NB became the sleeper hit of the decade. The 990? Thats comfort meets credibility.


9. Sean Wotherspoon x Nike Air Max 1/97 (2018)

Sean Wotherspoon x Nike Air Max 1/97 (2018)

 

Corduroy? Pastels? A hybrid of two legendary Air Max silhouettes? Sean Wotherspoon did that in 2018, and were still talking about it.

Voted into existence by the people, this shoe was equal parts nostalgia and innovation. A love letter to vintage culture and sustainable thinking, it was loud, lovable, and impossible to ignore. Sean turned his passion project into a grail and thats rare.


 

10. Travis Scott x Air Jordan 1 Low Reverse Mocha (2022)

Travis Scott x Air Jordan 1 Low Reverse Mocha (2022)

Cactus Jack strikes again. The Reverse Mocha AJ1 Low took Travis Scotts winning formula: earth tones, backwards Swoosh, and insane hype and gave it a new twist.

Its more than just a collab; its a cultural touchstone. Wherever Travis goes, the sneaker world follows. With its resell value skyhigh and wearability unmatched, this lowtop wonder solidified his status as the king of modern sneaker collabs.

What has been your favorite gamechanging sneaker? Let us know in the comments

Next up on Crep Daily:
How to Keep Your Sneakers Protected This Spring






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